For Remitly’s 2026 World Cup campaign, the team partnered with Ted Lasso actor and professional soccer player Cristo Fernández to bring the excitement of the world’s biggest sporting event to life. My role was to translate the larger TV campaign into social-first content, combining current trends, Remitly’s product benefits, and Cristo’s infectious personality to create scroll-stopping videos that resonated with Spanish-speaking audiences in the U.S. The result was a dynamic mix of edutainment, trend-driven content, and teaser videos that built excitement around the partnership. Using a mix of on-set B-roll and social content captured with Cristo, we developed a fun, engaging series of videos for both paid and organic social.