We partnered closely with the creative team behind Subaru's “Going Too Far” TV spot to extend the campaign’s core idea into a social-first expression. Building on the visual language of stickers collected along the way as a symbol of adventure, we developed a graphic-led system designed to translate the spirit of the broadcast work into paid social. The work balanced brand consistency with the distinct demands of the feed, using bold, modular compositions and playful visual moments to create thumb-stopping creative that could capture attention quickly while reinforcing the larger campaign story.