Remitly For Real
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Details
Client
Remitly
Services
Mid-Funnel Video Campaign
Team
Mia Pallazza (Art Director), Sam Schulz (Senior Art Director), Esteban Sachs-Barquet (Writer), Flavia Saldadori (Creative Director)
Brand Strategy
Built for lives across borders.Built for lives across borders.
Built for lives across borders.Built for lives across borders.
A mid-funnel video campaign designed to showcase the breadth of Remitly’s functionality while reflecting the diversity of the customers who use it. We developed two UI-led video concepts built around four customer vignettes, using data to inform each locale and customer type. Each concept was then localized across eight languages with meticulously crafted sets to feel relevant to our customers around the world.
VIGNETTE 01
Tea & FamilyTea & Family
Tea & FamilyTea & Family
A tea enthusiast in the U.S. spends his free time making and drying his own tea. His passion connects back to home, where his family runs a tea farm in India, and he uses Remitly to send money back to support them.
VIGNETTE 02
Craft & CommunityCraft & Community
Craft & CommunityCraft & Community
A young jewelry designer builds her business using beautiful capiz shells sourced from her home country of the Philippines. She also works with gig workers there, using Remitly to pay the people who help bring her designs to life.
VIGNETTE 03
Home & CelebrationHome & Celebration
Home & CelebrationHome & Celebration
After immigrating from Venezuela, a mother creates a handmade piñata for her daughter’s birthday, bringing a piece of home into their celebration. She uses Remitly to easily send money to her daughter here in the U.S.
VIGNETTE 04
Travel & FreedomTravel & Freedom
Travel & FreedomTravel & Freedom
Travel & Freedom
There's More in This Body
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mia pallazza
Remitly For Real
+
Details
Client
Remitly
Services
Mid-Funnel Video Campaign
Team
Mia Pallazza (Art Director), Sam Schulz (Senior Art Director), Esteban Sachs-Barquet (Writer), Flavia Saldadori (Creative Director)
Brand Strategy
Built for lives across borders.Built for lives across borders.
A mid-funnel video campaign designed to showcase the breadth of Remitly’s functionality while reflecting the diversity of the customers who use it. We developed two UI-led video concepts built around four customer vignettes, using data to inform each locale and customer type. Each concept was then localized across eight languages with meticulously crafted sets to feel relevant to our customers around the world.
VIGNETTE 01
Tea & FamilyTea & Family
A tea enthusiast in the U.S. spends his free time making and drying his own tea. His passion connects back to home, where his family runs a tea farm in India, and he uses Remitly to send money back to support them.
VIGNETTE 02
Craft & CommunityCraft & Community
A young jewelry designer builds her business using beautiful capiz shells sourced from her home country of the Philippines. She also works with gig workers there, using Remitly to pay the people who help bring her designs to life.
VIGNETTE 03
Home & CelebrationHome & Celebration
After immigrating from Venezuela, a mother creates a handmade piñata for her daughter’s birthday, bringing a piece of home into their celebration. She uses Remitly to easily send money to her daughter here in the U.S.
VIGNETTE 04
Travel & FreedomTravel & Freedom
Travel & Freedom
There's More in This Body
+